1. Strategic Roadmap
As with every new client we first performed a strategic assessment to determine what the company lacked in terms of visibility on the Internet’s marketing channels and what was necessary to implement in order to improve on the sales.
2. Keyword Research
After performing keyword research and site analytics we found out which keywords people were searching for:
3. We performed Search Engine optimization for the terms mentioned above:
4. We also created and managed campaigns on adwords and Bing
5. Writing and publishing
We published 1,000 words+ articles on their blogs.
“Decorated cookies for Halloween parties”
“wedding Cookies and their creative uses”
“Decorated Cookies are The Perfect Complement to Any Wedding”
“Say “Thank You” with Wedding Cookies!”
“Professionally Decorated Wedding Cookies Are Easy to Order”
“Personalized Easter Cookies”
“Easter Cookies Aren’t Just for Kids!”
“Decorated Valentine’s Day Cookies: The Perfect Valentine’s Day Gift”
6. Video production and publishing
With Rachel Ray & Guy Fiery
7. Email Marketing
Emailed to their database for each occasion:
8. Social Media: Facebook, Twitter Pinterest and Instagram.
we promoted cookie gift baskets with coupons for each season.
We increased their sales by 177% in 6 months.