Email marketing is smarter and stronger than ever before and is being used to deliver the right content to the right person at the right time with the right offer.
Even though a person get an average of 100 emails per day, email is still one of the most effective marketing tools available.
Email brings 40% more conversions and sales than any other type of social media, even more than Facebook Ads or Google Ads. Email marketer’s average ROI is $38 for each $1 spent.
The average open rate for marketing email across all industries is around 24% and the average click-through rate is around 4%.
Compare that to average click-through rates of
- 1.91% on Google’s search network
- 0.35% on Goggle’s display network
- 0.9% for a Facebook ad
If you factor in the low cost of sending email you can see why 80% of marketers are still heavily investing in email marketing.
You can handle your email marketing yourself or you can hire a company to do it for you, usually as a part of implementing a multi-channel digital marketing strategy.
Implementing it correctly does require time and skill. It usually includes:
- Keeping the list up-to-date
- Abide by the CAN-SPAM regulations
- Matching the correct fields to the email software’s requirements
- Subject-line optimization
- Adding a picture
- Embed a video
- Adding a call to action below your signature
- Figure out the best times and frequencies of when to send the emails
- Test the content for spam filters
- Using Analytics, segmentation and A/B testing correctly to keep improving the response rate.
The best way to grow your email list (also called a house list) is by using an opt-in form on the upper right corner of your landing page with a compelling call to action.
Another way is to find a company that sells a complementary product(s) or service(s) and enter into a JV email partnership with them. (Email Joint Venture). Each company recommends their partner’s product or service to their own email databases and relinquish the contact information when a response or sale is generated.
We do not recommend renting or buying single or double-opt in email lists because they are perceived as SPAM and do not result in a good response rate. They can also result in your email deliverability and overall reputation being harmed.
Call us at (323) 822-9746 if you need to discuss your email marketing needs.